Framework

How do you test an idea in 10 days?

A structured methodology for validating business ideas using AI-assisted prototyping and real market signals. No months of building. No guessing.

The expensive assumption.

Most founders spend 3-6 months building before they know if anyone wants what they're making. They hire agencies, write code, perfect features—then launch to silence.

The cost isn't just money (though $50K+ in premature development is common). It's the opportunity cost of months spent building the wrong thing. It's the emotional toll of launching something nobody needs.

The most expensive code is code that solves the wrong problem.

Validation Sprint inverts this pattern. Instead of building to validate, you validate to build. Real market signals before real investment.

The 10-day structure.

Three phases. Ten days. One answer: build or don't.

1

Narrow

Days 1-3

Transform vague ideas into testable hypotheses. Define the core value proposition. Identify the smallest thing worth testing.

2

Build

Days 4-7

Create a functional prototype using AI-assisted tools. Not a mockup—something real enough to generate real reactions.

3

Validate

Days 8-10

Put it in front of real users. Run targeted ads. Measure actual behavior—clicks, signups, payments. Data, not opinions.

Five principles.

The methodology works because of what it refuses to do.

  • 1

    Tactics over tools.

    AI tools change monthly. Claude today, something else tomorrow. We teach the underlying tactics—clear requirements, user-first thinking, data-driven decisions—that work regardless of which tool you use.

  • 2

    Behavior over opinion.

    Friends say "great idea." Family says "go for it." Neither matters. What matters: will strangers click, sign up, pay? Validation Sprint measures behavior, not sentiment.

  • 3

    Speed over polish.

    A rough prototype that ships beats a polished concept that doesn't. The goal isn't a beautiful product—it's a clear answer. Build ugly, learn fast.

  • 4

    Constraints over options.

    Ten days. $100 ad budget. One core hypothesis. Constraints force clarity. Without them, validation becomes another form of procrastination.

  • 5

    Learning over launching.

    A "failed" validation that saves you six months is a success. The point isn't to launch—it's to know. Kill ideas fast so you can find the ones worth building.

When to use this.

This works when:

  • You have domain expertise but no technical background
  • You're testing a new product idea before committing resources
  • You've been "thinking about this" for months without progress
  • You want to validate before hiring developers or agencies
  • You can commit 10 focused days to the process

This doesn't work when:

  • You need enterprise sales validation (long cycles)
  • Your idea requires regulatory approval to test
  • You're not willing to show imperfect work publicly
  • You want someone else to do the validation for you
  • You're already certain and just want to build
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